Carousell Records 45.1 Percent Surge in Listings During Chinese New Year
By Zahirah Dzahir - 2/26/2019 01:00:00 PG
CAROUSELL RECORDS 45.1 PERCENT SURGE IN LISTINGS
DURING CHINESE NEW YEAR SEASON
● More than double the 20 percent spike in
listings last year
● 46 percent of Carousellers hoard up to
nine items
● “Sell on Carousell” campaign video promoting decluttering receives over 4.1
million views online
Carousell, one of the
world’s largest and fastest growing classifieds marketplaces, today shared that
the number of listings on the platform rose by 45.1 per cent to 678,853
listings during Chinese New Year festive season. Women’s fashion, Men’s
fashion, Health & Beauty products, Babies & Kids’ products, and Gadgets
were the top five categories on the platform during the period.
This is compared to the the same period last year when
listings on Carousell grew by 20 percent, proving that the platform is
proactive in its approach to promoting decluttering, and selling unused and
underused items in the house.
“The Chinese New Year festive season is when a household traditionally declutters as part of spring-cleaning and in preparation for the annual celebration. The surge in listings on Carousell this year shows that Malaysians are becoming more aware of each item’s value, and instead of throwing things out are choosing to list their preloved goods on Carousell,” said Tang Siew Wai, Country Head of Carousell Malaysia.
This year, Carousell has taken the initiative to drum up
spring-cleaning and promote declutter, which led to the release of four videos
online as part of its “Sell on
Carousell” campaign. The series that depicted a family of four conducting
spring cleaning in preparation for the festive season has successfully garnered
over 4.1 million views on various social media platforms.
Siew Wai also acknowledged that the rapid rise in Internet
adoption across Malaysia also contributed to the surge.
“More Malaysians can now access to Carousell to conveniently buy and sell preloved goods at a reasonable price.”
On 11 January 2019, the Malaysian Communications and
Multimedia Commission (MCMC) announced that a total of 87.4 percent of
Malaysia’s population uses the Internet compared to 76.9 percent in 2016. The
statement also indicated that digital transactions are also on the uptrend as
Internet users are the catalysts in developing a wider digital ecosystem in the
country.
A survey conducted by Carousell in late 2017 revealed that
46 percent of Carousellers in Malaysia owned up to nine unused or underused
items at home. Only 29 percent of this group would go on to sell their items
for additional income.
There remains plenty of opportunities for Malaysians to
discover the joy of decluttering and earn some extra cash at the same time.
For more information, follow Carousell on
https://my.carousell.com or download the Carousell app from the Apple Store or
Google Play Store.
About Carousell
Carousell is a classifieds marketplace that makes selling as
easy as taking a photo, buying as simple as chatting. Launched in August 2012,
Carousell began in Singapore and now has a presence in seven markets across
Asia. With over 185 million listings, we are one of the world’s largest and
fastest growing marketplaces in Southeast Asia, Taiwan and Hong Kong, and is
backed by Rakuten Ventures, Sequoia India, 500 Startups, Golden Gate Ventures,
DBS and EDBI. In Malaysia, Carousell has a diverse range of products in 34
categories, including fashion & beauty, lifestyle gadgets and muslimah
fashion. Download the app for iOS or Android, and visit www.carousell.com for
more information.
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